Bold truth: the Showtime Sunset Pastel Edition is back, and this time it pairs luxury daytime vibes with a fashion powerhouse you won’t want to miss. This Saturday, December 13, at Zara Garden Hotel, Tanqueray’s second edition of Showtime invites Kampala’s tastemakers to a refined celebration of food, cocktails, and high fashion. The centerpiece this time is a collaboration with Miss Shee, a Ugandan-ready-to-wear label led by women, which will unveil its holiday collection as part of the overall体验.
We spoke with Rasheedah Mwiza, founder of Miss Shee, to learn more about what this partnership means and how the Sunset Pastel collection fits the Showtime stage.
Showtime returns for a second edition with Miss Shee on the roster. What does this collaboration mean for your brand?
Miss Shee is a women-led fashion house that designs and manufactures in Uganda for women everywhere. Partnering with Showtime presents a regional platform to broaden our audience and deepen connections within Kampala’s and Uganda’s fashion scenes. It’s an opportunity to spotlight our creative story and strengthen our presence in the local fashion ecosystem.For a fashion-focused experience like Showtime, what inspired your holiday collection and what vision makes it a natural fit for the event?
The Sunset Pastel Collection captures the soft, dreamy tones of a sunset and translates them into versatile wardrobe pieces. We aimed to celebrate feminine elegance, effortless style, and festival-ready designs that make women feel confident, stylish, and distinctive in any setting. The color palette and silhouettes draw on warmth, light, and playfulness, mirroring the season’s energy and optimism. For a platform that encourages people to embrace their best selves, the Sunset Pastel line aligns perfectly with Showtime.How will the Sunset Pastel collection be presented at Showtime’s second edition?
Miss Shee will host a curated runway show featuring chic, timeless, and festival-ready holiday pieces. A pop-up shop will accompany the presentation, giving attendees the chance to view, touch, and purchase the collection up close. The lineup is designed to integrate smoothly with the overall Showtime experience, enriching guests’ appreciation of the event.How does Miss Shee align with Tanqueray’s mission to elevate everyday moments?
Miss Shee believes style should elevate daily life, not just special occasions. Our pieces are versatile, elegant, and timeless, letting women feel polished whether they’re at work, running errands, or enjoying time with loved ones. By prioritizing simple elegance and adaptable designs, Miss Shee turns everyday routines into moments of self-expression and joy, making fashion a natural part of life’s celebrations. We’re excited to connect with Showtime attendees and celebrate daily elevation together.If Sunset Pastel were a Tanqueray cocktail, which botanical notes would symbolize its design elements and textures?
Imagine the collection as a cocktail with these notes:Juniper: timeless silhouettes, clean lines, and flattering cuts
Citrus zest: playful pastel pops, including multi-textured jumpsuits
Gentle spice: subtle textures and classic details
Botanical florals: soft pinks, blues, and other feminine hues
The result is a vibrant-to-soft fusion—pieces that are versatile, memorable, and suited to a stylish woman’s life.What does this collaboration with a global luxury brand mean for Miss Shee’s market positioning and the broader Ugandan fashion narrative?
Partnering with a global luxury brand like Tanqueray marks a milestone for Miss Shee, elevating our profile while underscoring locally inspired design on a larger stage. It demonstrates that fashion can be part of everyday experiences beyond runways, expanding visibility and confidence in Ugandan designers. Looking ahead, we aim to keep inspiring self-assurance through our pieces and bring the Miss Shee experience to more audiences through strategic collaborations like Showtime.
